01
Premium without the cliché
Plum and rose gold do the work that pink and script fonts usually do in this sector — warm and feminine, but confident enough to read as a boutique rather than a bargain shop.
Design Hair,Nail & Beauty.
A new home online for Kensington's hair, nail and beauty salon. Designed to look as good as the work, and to turn a Google search into a phone call.
01 · The brief
A salon with a 4.7-star reputation and no website.
Design Hair Nail and Beauty has served Kensington for more than a decade and earned 99 Google reviews. Until now, none of that lived anywhere but the Google listing. The site's job is simple: look premium, be found locally, and make it effortless to call, WhatsApp, or walk in.
What the site has to do
01
Drive contact. Tap-to-call and WhatsApp from every screen. The phone number is never more than one tap away.
02
Earn trust. Real photos of the salon and real Google reviews, front and centre.
03
Get found. Built for “hair salon Kensington” searches, with structured data Google can read.
04
Look premium. Calm, warm and confident. A boutique, not a bargain shop.
05
Stay simple. No booking system, no shop, nothing to maintain. A phone call is the goal.
02 · Colour
Plum, rose gold and blush.
Deep plum carries the weight: headings, the navigation and the dark sections. Rose gold is used sparingly as the accent, for italic words, labels and the WhatsApp button. Soft blush and warm white keep the page light and feminine without tipping into cliché. Every text and background pairing meets accessibility contrast guidelines.
Deep Plum
#4A2C3D
Headings, navigation, primary buttons
Plum Deep
#33192A
Footer and dark accents
Rose Gold
#C08A6B
Accents, italics, WhatsApp
Rose Light
#D9B39C
Accents on dark
Soft Blush
#F3E3DE
Section backgrounds, gallery, contact
Blush Deep
#E9D1C9
Dividers, hover fills
Warm White
#FBF8F6
Page background
Charcoal
#2B2B2B
Body text
03 · Typography
An elegant serif, a quiet sans.
Playfair Display gives the headings their boutique character, with italics reserved for the one word we want to land. Inter handles everything that needs to be read quickly: body copy, buttons, hours and labels. Two families, used consistently, keep the site feeling calm and considered.
01
Playfair DisplayHeadings, display, quotes
02
Playfair ItalicAccent words, numerals, tags
03
InterBody, buttons, labels
04 · Details
The parts worth pointing at.
02
One tap to the phone
Tap-to-call and WhatsApp sit on every screen. With no booking system to maintain, every path on the page ends at a conversation.
03
The salon, not a stock library
Real photography of the room, the chairs and the work, so visitors recognise the place when they walk in.
04
Built to be found locally
Structured data and page copy aimed at “hair salon Kensington”, so the reputation on Google has somewhere of its own to land.
05 · The page
Top to bottom, in one go.
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