01
A journey, not a brochure
The buying process is laid out as seven numbered steps down the page, each one a short promise of what the agency handles.
Ross DreyerProperties.
A website for a hands-on estate agency in Vanderbijlpark, buying, selling and renting across the Vaal. Built to feel as calm and personal as the service: the people, the process, and a valuation a click away.
01 · The brief
Finding more than a house.
Ross Dreyer Properties lists across Vanderbijlpark, Vereeniging, Sasolburg and the estates in between. Buying or selling a home is one of the biggest decisions people make, and most arrive unsure what happens next. The site had to lead with the person behind the agency, walk buyers through the journey step by step, and make a valuation or an enquiry the obvious next move.
What the site has to do
01
Two doors in. Sellers and buyers get their own starting points — “I have a property to sell” and “I need a property to buy” — before rentals and valuations.
02
Explain the journey. Seven steps from pre-approval to key handover, so a first-time buyer knows exactly what comes next.
03
Put a face to the agency. Roxanne Dreyer introduces the agency in her own words, because people choose an agent before they choose a house.
04
Valuation first. “Get a valuation” is the primary button in the hero, with the phone number beside it.
02 · Colour
Night sky and champagne.
A deep onyx canvas with graphite cards gives the site the feel of a show house at dusk, and a single champagne gold picks out the buttons, labels and highlights. It reads as premium without being cold — the right tone for the biggest purchase of someone's life.
Onyx
#171721
Page background
Graphite
#1E1E2A
Cards and panels
Obsidian
#272735
Secondary buttons
Champagne
#D6BE78
Primary buttons, labels
Champagne Deep
#9A7D2E
Accent text
Ivory
#EDEDF3
Headings and body text
Ash
#C3C3CC
Secondary text
Slate
#70707D
Borders
03 · Typography
Wide headlines, quiet body.
Archivo sets the headlines at a light weight with generous width, which keeps lines like “Finding more than a house, we help you find home.” warm rather than corporate. Inter handles the body, labels and form, small and even on the dark ground.
01
ArchivoHeadings and display
02
InterBody, labels, forms
04 · Details
The parts worth pointing at.
02
Areas spelled out
Every suburb and estate the agency lists in is named, from Vaaloewer to Heron Banks Golf Estate — useful to buyers and to Google.
03
Property photos up front
Each service card leads with a real home, so the site sells the outcome rather than describing an office.
04
Tell us about your needs
The page closes on an enquiry form with a choice of what you're after, beside the office hours and a map, so the first call starts in the right place.
05 · The page
Top to bottom, in one go.
Want the samefor your business?
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